About the Authors

PeterAvatarPeter Merholz has been working in digital design for over 25 years. In 2001, he cofounded Adaptive Path, the world’s leading user experience firm. After leaving Adaptive Path, he spent time at Groupon, OpenTable, Jawbone, Capital One, and Snagajob, which he rebranded as Snag.



30719bbKristin Skinner is Executive Design Management Champion at Chase.