Stop separating product and marketing design–how rebranding Snag showed me it’s all one design

On my personal site, http://peterme.com/, I’ve written a four-part series on how we rebranded Snagajob to Snag (Parts 1, 2, 3, 4). In the context of “org design for design orgs,” there’s a key learning worth sharing. Some context will help. Traditionally, when building internal design capabilities, companies distinguished design for marketing, which would reportContinue reading “Stop separating product and marketing design–how rebranding Snag showed me it’s all one design”