In our workshop based on the book, we discuss the range of skills that need to be brought to bear for a design team (which is more extensive than what we wrote in the book):
This breadth is necessary for delivering on end-to-end service experiences that cross-channels, devices, and touchpoints. If the team doesn’t warrant having these skills on staff, it still needs to be responsible for the work done by any contract or external folks.
When we wrote this, we thought we were being quite bold in claiming design orgs should be responsible for delivery across such a gamut of practices.
Today I attended “Hippie Modernism” at the Berkeley Art Museum as part of Snagajob Design’s “Inspiration Day.”* It’s an impressive exhibit, detailing the intersection of progressive/counterculture sentiments and technological advances. There are many pieces devoted to design and architecture, and I was struck by this poster (“‘Big Character’ Poster No 1.: Work Chart for Designers”) by Victor Papanek, designer and design theorist who promoted humanistic values in design:
(Click to see larger. And give yourself some time with it. It’s worth it.)
44 years later, everything on this chart is still highly relevant to our society. Of particular note for people interested in design organizations is his proclamation of “the minimal Design Team”:
So much for us being bold!
*Inspiration Day is a Snagajob Design team activity, where any team member gets one work day a quarter to go out and be inspired.