Unpopular Opinion? Consider ResearchOps before Researchers

Many years ago, Jared Spool wrote about the importance of “exposure hours” for project team members: The number of hours each team member is exposed directly to real users interacting with the team’s designs or the team’s competitor’s designs. There is a direct correlation between this exposure and the improvements we see in the designsContinue reading “Unpopular Opinion? Consider ResearchOps before Researchers”

UX Research – A dedicated role, or a skill everyone develops? The answer: Yes.

  Over the holiday break emerged a Twitter discussion about the role of design research. It started here: I’ve never understood the need for a specialized “design research” role. A designer should know how to collect insights about how users engage with a product or service. Additionally, a designer should be able to synthesize thoseContinue reading “UX Research – A dedicated role, or a skill everyone develops? The answer: Yes.”